According to professional data backed by latest research, 1 of every 5 minors in Israel suffers abuse or neglect by an adult during their childhood.
The best and most effective way to handle child abuse and neglect is by prevention, or at least early detection. Raising awareness for the phenomenon, both among adults and children in their own language, is a sure way for the prevention and early detection of child abuse.
MeHalev Initiative, in cooperation with The Israel National Council for the Child, are leading a long-term media campaign that aims to raise awareness for the phenomenon and place it in high priority in the public discourse and in policymakers' agenda.
"Your call can change their lives"
In this fourth phase of MeHalev's extensive public campaign, the message is: Don't hesitate and report to the authorities in a case you suspect child abuse or neglect. In this video the viewer is witness to a case of child abuse that takes place behind the neighbors' door, and in spite of the hesitation of the actor, he does the right thing. Read more >>
In this third phase of MeHalev's extensive public campaign, the message is: Child abuse can happen anywhere, in any-socioeconomic level, gender or religion. In this video the viewer is a witness to 4 scenes that take place behind different doors, in which an adult abuses a child. Read more >>
1 out of 5 is the first phase of an extensive public campaign for prevention of child abuse and neglect. It aims to raise awareness for the phenomenon of child abuse and neglect and offers an easy way for children in distress to signal for help by texting an emoji code. Read more >>