1 out of 5 campaign

1 out of 5 Campaign for the prevention of child abuse and neglect led by the MeHalev Initiative, together with The Israel National Council for the Child and The Haruv Institute. It is the first phase of an extensive media campaign aimed at raising awareness for the phenomenon of child abuse and neglect, reducing its scope and improving the systemic approach in this field.

The campaign included 4 short videos showing a text conversation about some form of child abuse and offers an easy way for children in distress to signal for help by texting an emoji emergency code. We are then presented with the slogan “1 out of 5 children in Israel is being maltreated by an adult”, which derives from data backed by recent longitudinal studies that indicate the vast and disturbing scope of the phenomenon of child abuse and neglect.
The campaign also included a large number of articles published in YNET (Israel’s largest electronic news site).

Below you can find a list of videos and articles in Hebrew which were published and promoted throughout the campaign.