Media Campaign

הסברה בתקשורת

According to professional data backed by latest research, 1 of every 5 minors in Israel suffers abuse or neglect by an adult during their childhood.

The best and most effective way to handle child abuse and neglect is by prevention, or at least early detection. Raising awareness for the phenomenon, both among adults and children in their own language, is a sure way for the prevention and early detection of child abuse.

MeHalev Initiative, in cooperation with The Israel National Council for the Child, are leading a long-term media campaign that aims to raise awareness for the phenomenon and place it in high priority in the public discourse and in policymakers’ agenda.


"Your call can change their lives"

חובת דיווח לאתר - עמוד מסעות הסברה

In this fourth phase of MeHalev’s extensive public campaign, the message is: Don’t hesitate and report to the authorities in a case you suspect child abuse or neglect. In this video the viewer is  witness to a case of child abuse that takes place behind the neighbors’ door, and in spite of the hesitation of the actor, he does the right thing. Read more >>

"It can happen behind any door" Campaign

In this third phase of MeHalev’s extensive public campaign, the message is: Child abuse can happen anywhere, in any-socioeconomic level, gender or religion. In this video the viewer is a witness to 4  scenes that take place behind different doors, in which an adult abuses a child.  Read more >>

1 out of 5 Campaign

1 out of 5 is the first phase of an extensive public campaign for prevention of child abuse and neglect. It aims to raise awareness for the phenomenon of child abuse and neglect and offers an easy way for children in distress to signal for help by texting an emoji code. Read more >>

#One_of_Five Campaign

#One_of_Five is the second phase of an extensive public campaign. This initiative  – a cooperation between MeHalev, The Israel National Council for the Child and The Haruv Institute, is aimed to raise awareness for the phenomena of child abuse and neglect. Read more >>

"It's in our hands!"

This campaign targets the Israeli Arab society, raising awareness for the   phenomenon and our responsibility to 
prevent child abuse.


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