“It can happen behind any door” is a public campaign for the prevention of child abuse and neglect led by MeHalev Initiative, in partnership with The Israel National Council for the Child and The Haruv Institute. It is the 3rd phase in the extensive media campaign #1_of_5, aimed at raising awareness for the phenomenon of child abuse and neglect, reducing its scope and improving the systemic approach in this field.
#1_of_5 campaign is currently promoted through social networks. In this video the viewer hears 4 different scenes in which an adult abuses a child. The message is: Child abuse can happen anywhere, in any-socioeconomic level, gender or religion. We are then presented with the slogan “1 out of 5 children in Israel is being maltreated by an adult”, which derives from data backed by recent longitudinal studies that indicate the vast and disturbing scope of the phenomenon of child abuse and neglect.
Below you can find a list of videos and articles in Hebrew which were published and promoted throughout the campaign.
זה יכול לקרות מאחורי כל דלת
מהל"ב בשיתוף המועצה הלאומית לשלום הילד ומכון חרוב בקמפיין אחד מחמישה ילדים בישראל עובר התעללות בידי מבוגר! זה יכול לקרות בכל מקום, מאחורי כל דלת.