“Your call can change their lives” is a public campaign for the prevention of child abuse and neglect led by MeHalev Initiative, in partnership with The Israel National Council for the Child and The Haruv Institute. It is the 4th phase in the extensive media campaign #1_of_5, aimed at raising awareness for the phenomenon of child abuse and neglect, reducing its scope and improving the systemic approach in this field.
The campaign is currently promoted through social networks. In this video the viewer hears an adult abusing a child behind the neighbor’s door and shares the actor’s hesitation until he decides to do the right thing and calls to report the abuse. The message is: if you knowa child that is being abused by an adult – call the authorities. We are then presented with the slogan “1 out of 5 children in Israel is being maltreated by an adult”, which derives from data backed by recent longitudinal studies that indicate the vast and disturbing scope of the phenomenon of child abuse and neglect in Israel.
Below you can find a list of videos and articles in Hebrew which were published and promoted throughout the campaign.
